Brand partnerships

I partner with brands that solve a real need and do right by the people who buy from them.

The approach

I've spent 13 years on growth marketing teams in tech, working in performance marketing and as a creative strategist. Today, my content looks at how marketing, media, algorithms, and attention work, how marketing has affected women's lives, and the culture around it.

I know what good marketing can do for a brand, and I'd rather use it for the ones that deserve more visibility. That includes brands with a social mission, Latino brands, and smaller brands doing good work that more people should know about.

No predatory companies, no obvious throwaway products and no gambling.

The filter
01

Does it make people's lives better?

It should be a good product that solves a real problem, not one that invents a problem to sell the solution.

02

Does it do right by its customers?

That means honest claims, fair pricing and a good track record with the people who buy from it.

03

Would I use it myself?

I have to have used it, or be someone who'd actually buy it.

04

Is there a reason for me to back it?

Maybe it's the mission, who owns it, or a genuinly kickass product that deserves a bigger audience.

How partnerships show up

La Sala

Sponsored placements in the newsletter.

Custom social content

Reels and carousels on Instagram and TikTok, built the way I already make content, with your product as part of the story.

Let's talk

If that sounds like you, send me a note.

Email me at itzett.romero@gmail.com. Tell me about your brand, your timing, your budget and what you have in mind.

Email me →