Itzett
Romero
Performance creative strategist and writer of La Sala. I decode how marketing shapes who we think we are, and how to use it without being used by it.
La Sala unpacks how marketing, past and present, has engineered our identities, especially women's.
Free essays every other week that ask who sold you this, how, and who benefits. Paid members also get The Playbook: one marketing framework a month to use on your business, your content or your career.
Subscribe free →Performance creative strategy
More than a decade building the creative that helps brands grow on Meta and TikTok. Brands and teams can work with me directly.
Get in touch →Brand partnerships & speaking
For brand partnerships and speaking, reach out at itzett.romero@gmail.com.
Email me →@itzettromero, everywhere.
I'm a first-gen Mexican American performance creative strategist based in New York. For more than a decade I've worked inside the media and tech machine: making the ads, reading the algorithms, watching which stories scale and which ones disappear. I know how attention gets engineered because I help engineer it.
In La Sala, I unpack how marketing has shaped our identities over time, and how we came to believe what we believe, so we can choose for ourselves.
I believe taste should be generous: more voices, more ideas, more people at the table.