I help brands scale META and Tiktok ads with high-performing creative

HOW IT WORKS

  • 1. Creative Strategy & Concepts

    Every project starts with strategy. I analyze your brand, target audience, and performance data to develop ad angles designed to capture attention and drive conversions on Meta and TikTok.


    Each asset is built with conversion best practices in mind - designed to stop the scroll, build trust, and drive action.

  • 2. Ad Creative Production

    From there, I bring concepts to life through UGC-style content and high-performing ad formats. I tap into a curated network of creators to deliver a steady flow of fresh assets.

  • 3. Optimization & Testing

    Once ads go live, I track performance across Meta and TikTok. Using data, I double down on what’s working, refine creative iterations, and continually generate new concepts to scale your campaigns.

Contact

Hi, I’m Itzett.

I’m a performance marketer, creative strategist and content creator with 8+ years of helping high-growth brands scale.

I’ve managed multi-six-figure monthly budgets on Meta, TikTok, and other platforms, and I bring that same performance mindset into every creative strategy I develop.

For me, creative isn’t just about making things look good: it’s about making them work. I use testing frameworks, experimentation, and a deep understanding of algorithms and trends to figure out what actually drives results. Then I turn those insights into creative concepts that are built to convert.

I’m just as comfortable digging into performance data as I am scripting a new ad or working with talent to bring an idea to life. That mix of analytical thinking and creative execution means I can help brands not just make content, but make content that works

To learn more about my professional journey, visit my Linkedin.

For content creation, follow me on TikTok, Instagram and YouTube.

I'm open to speaking engagements, brand partnerships, and consulting projects. I am currently based in NYC.

Some of our work

CONTACT