Helping Mission-Driven Thought Leaders

grow their platform, voice, and impact.

Hi, I’m Itzett.

Mexican American. Growth Marketing Expert. Creative Strategist. Psychonaut. Meditation Teacher. Life-long Learner.

I’m a Mexican American thought leader at the intersection of culture, media, marketing, and technology. As a sharp social critic and cultural commentator, I unpack the narratives shaping Mexican American identity and its economic influence.

Professionally, I’m a seasoned performance marketer with a career in scaling high-growth startups. I now consult solopreneurs, teaching them how to run their businesses with the same data-driven strategies and creative tactics used by high-growth businesses. Deeply values-driven, I advocate for conscious consumerism and amplify brands that prioritize people and the planet.

At my core, I’m about empowering communities—whether through cultural analysis, strategic growth, or ethical business.

I’m currently based in New York City with my two cats, Fish and Chips.

Like Ram Dass said, “We are all just walking each other home.”

Welcome. I’m glad you’re here. Let’s navigate this journey together.

Growth is a conversation.

Let’s make yours intentional.

How We Can Work Together

  • Video Strategy & Content That Converts

    You know you need to create video content to grow your business—but figuring out what to do, what tools to use, and how to make it look good can feel overwhelming. The online space is more crowded than ever (with companies spending millions on ads), so knowing how to create high-converting videos is essential.

    I simplify the process by combining performance marketing strategies with hands-on video guidance so you can confidently create content that attracts leads, looks professional, and works for your business.

    What You’ll Get:

    ✔️ A simple, repeatable video creation process—no more guessing what to do


    ✔️ Breakdown of the tools & setup—software, lighting, and equipment for professional-looking videos


    ✔️ Video strategies based on performance marketing best practices


    ✔️ Done-with-you content ideas, scripting, and frameworks to eliminate creative blocks


    ✔️ Guidance on how to turn views into leads—so your content actually grows your business


    ✔️ Platform recommendations—understand where your audience is and how to show up effectively

    Outcome: Walk away with a clear, repeatable strategy for creating high-quality, high-converting videos—without feeling overwhelmed or stuck.

  • Growth Marketing Strategy for Solopreneurs

    Struggling to convert prospects into clients? Unsure why your marketing efforts aren't yielding results?

    Whether it's a lack of leads or low conversion rates, I specialize in diagnosing these issues and implementing data-driven strategies honed from scaling startups. Through a comprehensive audit of your marketing activities, I'll develop a tailored plan to kickstart your growth.

    What You’ll Get:

    ✔️ Positioning and Messaging: Craft clear and compelling messages that resonate with your target audience.


    ✔️ Funnel Mapping: Visualize and optimize the steps your prospects take from awareness to conversion.


    ✔️ Lead generation strategies: Implement tactics to attract and engage potential clients effectively.


    ✔️ Conversion rate optimization: Identify and address drop-off points to enhance the efficiency of your sales process.


    ✔️ Reporting and KPI’s: Establish key indicators to monitor progress and ensure sustainable growth.

    Outcome: A customized, actionable growth plan that addresses your specific challenges, empowering you to attract more qualified leads and convert them into loyal clients.

Contact

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Welcome to La Sala by Itzett Romero - a digital living room for the curious, the conscious, and the culturally rooted.
We reflect on identity, self, and the world we live in—one thoughtful conversation at a time. Come take a seat.

I also spotlight brands doing good by people and planet.