Grow with Strategy, Not Guesswork.

I help brands and creators grow through performance-driven creative strategy—blending platform fluency, algorithm insight, and experimentation frameworks to turn content into a scalable and repeatable growth engine.

Growth is a conversation.

Let’s make yours intentional.

How We Can Work Together

  • UGC Content Catered to Your Goals

    I create custom, performance-driven UGC videos for founders, coaches, and brands who want content that feels real and converts.


    Each asset is built with platform best practices in mind—designed to stop the scroll, build trust, and drive action.

    What You’ll Get:

    - 2 fully edited short-form video ads (15–60 sec, TikTok/IG/Facebook-ready)

    - Strategic hook + scriptwriting (performance-tested)

    - Full usage rights for organic and in-feed paid

    - Raw footage included (in case you want to make edits later)

    - Delivered via Google Drive

    - Option to add Spark Ads/Whitelisting

    Price: $1,000
    Whitelisting add-on: +$200/month (per platform)
    (For TikTok Spark Ads or Meta Branded Content ads using my handle)

  • Growth Marketing + Creative Audit

    Struggling to turn views into leads—or leads into clients?


    Whether it's unclear messaging, low engagement, or a leaky funnel, I’ll pinpoint what’s not working and give you a clear 30/60/90 day action plan.


    This audit is grounded in performance strategy from scaling high-growth startups—no fluff, just focused direction.

    What You’ll Get:

    - Account Audit – Review of your paid media setup (audiences, targeting, creative, budget pacing) across Meta, TikTok, or other platforms

    - Messaging + Creative Audit – Feedback on how your brand is showing up and whether it’s resonating with your audience

    - Content & Funnel Review – Specific actions to attract more qualified leads, whether you’re running ads or posting organically


    - Reporting and KPI’s: Establish key indicators to monitor progress and ensure sustainable growth.

    Price: $1500

  • Strategy Call / 1:1 Consulting Intensive

    Need a no-BS growth or creative strategy session?


    This 60-minute call is designed to help you move fast—whether you're stuck on content, platform strategy, paid media, or positioning.

    To make our time count, this session includes a full audit of your account and marketing funnel. That way, we’re not guessing—we’re going deep. You’ll walk away with clear insights, a 30/60/90-day action plan, and next steps tailored to your goals.

    Price: $1750

Contact

Hi, I’m Itzett.

I’m a Mexican-American growth marketer, creative strategist, and content creator working at the intersection of culture, media, marketing, and technology.

I share commentary, advocacy, and AI-powered creative work across TikTok, Instagram, Bluesky, and YouTube.

Professionally, I’m a seasoned performance marketer with 8+ years of experience scaling high-growth startups. I currently lead paid social and creative strategy at a Series B fintech company. To learn more about my professional journey, visit my Linkedin.

I'm open to speaking engagements, brand partnerships, and consulting projects. Based in NYC.

Subscribe To The Substack

Subscribe To The Substack

Join La Sala by Itzett Romero - a newsletter for culturally-rooted creators, deep thinkers, and trailblazers building something bigger than themselves. Each week, I share what I’m learning (and unlearning) from creative strategy tips and mindset shifts to media analysis, book recs, AI tools, and whatever’s feeding my brain that week. Come take a seat.