Grow with Strategy, Not Guesswork.

I help brands and creators grow through performance-driven creative strategy—blending platform fluency, algorithm insight, and experimentation frameworks to turn content into a scalable and repeatable growth engine.

Growth is a conversation.

Let’s make yours intentional.

How We Can Work Together

  • UGC Content Catered to Your Goals

    I create custom, performance-driven UGC videos for founders, coaches, and brands who want content that feels real and converts.


    Each asset is built with conversion best practices in mind - designed to stop the scroll, build trust, and drive action.

    What You’ll Get:

    - Fully edited short-form video ads (15–60 sec, TikTok/IG/Facebook-ready) PLUS 10 additional hooks to a/b test your intros

    - Strategic hook + scriptwriting (performance-tested)

    - Full usage rights for organic traffic

    - Delivered via Google Drive

    - Option to add Spark Ads/Whitelisting for paid ads

  • Growth Marketing + Creative Audit

    Struggling to turn views into leads—or leads into clients?


    Whether it's unclear messaging, low engagement, or a leaky funnel, I’ll pinpoint what’s not working and give you a clear 30/60/90 day action plan.


    This audit is grounded in performance strategy from scaling high-growth startups—no fluff, just focused direction.

    What You’ll Get:

    - Account Audit – Review of your paid media setup (audiences, targeting, creative, budget pacing) across Meta, TikTok, or other platforms

    - Messaging + Creative Audit – Feedback on how your brand is showing up and whether it’s resonating with your audience

    - Content & Funnel Review – Specific actions to attract more qualified leads, whether you’re running ads or posting organically


    - Reporting and KPI’s: Establish key indicators to monitor progress and ensure sustainable growth.

  • Strategy Call / 1:1 Consulting Intensive

    Need a no-BS growth or creative strategy session?


    This 60-minute call is designed to help you move fast—whether you're stuck on content, platform strategy, paid media, or positioning.

    To make our time count, this session includes a full audit of your account and marketing funnel. That way, we’re not guessing—we’re going deep. You’ll walk away with clear insights, a 30/60/90-day action plan, and next steps tailored to your goals.

Contact

Hi, I’m Itzett.

I’m a performance marketer, creative strategist and content creator with 8+ years of helping high-growth brands scale profitably.

I’ve managed multi-six-figure monthly budgets on Meta, TikTok, and other platforms, and I bring that same performance mindset into every creative strategy I develop.

For me, creative isn’t just about making things look good: it’s about making them work. I use testing frameworks, experimentation, and a deep understanding of algorithms and trends to figure out what actually drives results. Then I turn those insights into creative concepts that are built to convert.

I’m just as comfortable digging into performance data as I am scripting a new ad or working with talent to bring an idea to life. That mix of analytical thinking and creative execution means I can help brands not just make content, but make content that works

To learn more about my professional journey, visit my Linkedin.

For content creation, follow me on TikTok, Instagram, Bluesky, and YouTube.

I'm open to speaking engagements, brand partnerships, and consulting projects. I am currently based in NYC.

Subscribe To The Substack

Subscribe To The Substack

Join La Sala by Itzett Romero - a newsletter for culturally-rooted creators, deep thinkers, and trailblazers building something bigger than themselves. Each week, I share what I’m learning (and unlearning) from creative strategy tips and mindset shifts to media analysis, book recs, AI tools, and whatever’s feeding my brain that week. Come take a seat.